As the world is expecting the grand opening of the Olympic Games Paris 2024, Shizu Energy, a Chinese instant food brand, will put a creative screen on the exterior wall of Citadium Beaubourg department store in Paris on July 15 to cheer for the Olympic athletes all over the world. With strong Chinese style elements, the screen integrates Chinese specialties with Olympic sports such as diving, gymnastics, surfing, kayaking, etc., attracting many French people and tourists to stop and watch.
The Chinese-style creative screen of Shizu Energy attracts people to stop and watch
A Chinese-style picture fusing Chinese cuisine with Olympic sports events
Shizu Energy is a benchmark of the new generation in China's instant food industry, dedicated to inheriting Chinese culinary culture. It continues to top the sales charts of China's major e-commerce platforms, adheres to the brand attitude of "Enjoyment, Diversity & Tolerance" and encourages the young generation to uphold the individuality of their own ideas and release the diversity of their love for it, making it the most popular brand among young consumers in China today. The bestseller of the Shizu Energy is the Classic Hot & Sour Rice Noodles, a traditional dish from the Sichuan and Chongqing regions of China. It has become the favorite of many overseas food lovers due to its hot and sour taste.
Shizu Energy’s Classic Hot and Sour Rice Noodles tops the sales charts of China's major e-commerce platforms
The one-week campaign on the big screen in Paris, France, not only reflects the open and diversified attitude of the new generation of Chinese brands but also shows the diversity of Chinese food to the world. The brand manager of Shizu Energy said that food and sports are both emotional carriers across borders and hoped that this warmth and strength from the motherland can help Chinese athletes achieve greater results.
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