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Introducing Alas: New Brand in Versatile and Sustainable Silk Fashion

By: Prodigy
06/07/2024, Bremen, German // PRODIGY: Feature Story //

 Alas, the new silk clothing brand introduces the "Magical Habit" approach to silk fashion, unveiling a collection of multifunctional silk garments. Alas emerged with a simple yet powerful vision - to craft sensual and feminine high-quality silkwear for modern women.

As a result, Alas offers a versatile wardrobe crafted from the highest quality mulberry silk. These garments seamlessly adapt to your ever-changing routine, empowering you to transition from casual to business to occasional.

Every Alas silk garment embodies the brand's core values:

  • Effortless Versatility: Alas silk pieces transition flawlessly from daywear to nightwear. Whether you're conquering the boardroom or enjoying a quiet evening at home, Alas allows you to express yourself with sophistication and comfort.
  • Highest Quality: Unlike mass-produced clothing, at Alas, each piece is handmade with care and attention to every stitch, resulting in silk garments that drape beautifully, feel incredibly soft against your skin, and become cherished companions in your wardrobe for years to come.
  • No Dead Stock: Alas produce only what is needed, reducing or ideally eliminating dead stock by:
    • Small batch production: Producing clothes in smaller quantities allows for better inventory management and reduces the risk of overstock.
    • Zero-waste design: Creating garments with minimal fabric scraps and using leftover materials from previous collections to create new pieces.
    • Timelessness: Alas focuses on enduring style rather than fleeting trends, ensuring its garments remain relevant in all seasons.

Alas empowers you to reclaim your time. With a single outfit, you can confidently navigate your multifaceted life, embracing the magic of everyday transformations. Whether you're a boardroom leader or a creative genius, Alas allows you to express your unique style with effortless elegance.

With Alas, it's not simple clothing; it's a magical habit that empowers women to navigate life's multifaceted roles with confidence and grace.

Explore the magic of transformation and discover the power of silk. Visit Alas online at to explore the latest collection.

Media Contact

Name: Rasa Merksaityte

Company: D. Ambraziejus und R. Ambrazieje GbR

City, Country: Bremen, German



Release ID: 1041908

Source published by Submit Press Release >> Introducing Alas: New Brand in Versatile and Sustainable Silk Fashion

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