Manchester, NH - (NewMediaWire) - July 11, 2022 - Minim, Inc. (NASDAQ: MINM), the creator of intelligent WiFi software and Motorola home networking products under an exclusive global brand license, is proud to announce the promotion of Cristina Martinho to VP, Marketing and Jeff Rodning, VP, Retail Sales.

Cristina Martinho is being promoted to VP, Marketing from VP, Performance Marketing. In the expanded role, Ms. Martinho will now oversee all of the company’s public relations, marketing and digital sales efforts.

Cristina joined Minim with 18+ years of experience in executive roles at L’Oreal, Coty, and Palladio Beauty building market leading distribution models. She Received a Bachelor’s Degree in Business Marketing and International Business from Northeastern University, and a Master’s in Business Administration and a Certification in Luxury Marketing from Florida International University.

“Since joining the company more than 18 months ago, Cristina has demonstrated excellence in every initiative she has led - including driving Amazon sales growth of 46% and successfully overseeing the launch of several new products,” said Minim CEO Graham Chynoweth. “We are thrilled to have her expand her impact on the business by taking on this broader role,” he continued.

 “I am excited at the opportunity to have a bigger impact on shaping our story and driving growth at Minim,” said Martinho. “We are just getting started on our journey to help everyone do more and live better through connectivity.”

Jeff Rodning is being promoted from Director, National Retail Sales, to VP, Retail Sales. In this elevated role, Mr. Rodning will have a broader role in driving sales strategy and new channel development.

Jeff Rodning joined Minim with more than 30 years of retail sales experience, including more than 20 years with Eastman Kodak and Philips Electronics. Throughout his career as a sales leader, Jeff has focused on growing relationships with Best Buy and Target, including during his time at DiSa, Tech21, Bush Industries, Philips Electronics, and Eastman Kodak. Mr. Rodning holds a Bachelor of Science from Minnesota State University.

“Jeff has made an immediate impact on the team since joining the company last year,” said Chynoweth. “His experience and enthusiasm have already helped drive growth with our current retail partners,” he continued.

“I am honored to take on the VP role at Minim,” said Rodning. “The product, team and energy here is palpable and I could not be more excited to play a larger, more strategic role in the company’s growth.”

About Minim 

Minim, Inc., (NASDAQ: MINM) was born in 1977 as a networking company and now delivers intelligent software to protect and improve the WiFi connections we depend on to work, learn, and live. Minim’s cloud platform powers intuitive apps and a variety of routers, helping customers take control of their connected experience and privacy. Headquartered in Manchester, N.H., Minim holds the exclusive global license to design and manufacture consumer networking products under the Motorola brand. To learn more, visit www.minim.com.

MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license.

Media Contact: 

Scott Harvin at (843)693-0298 or scotth@minim.com

Investor Relations Contact:

James Carbonara, Hayden IR at (646) 755-7412 or james@haydenir.com 

About Motorola Strategic Brand Partnerships 

For over 90 years the Motorola brand has been known around the world for high quality, innovative and trusted products. Motorola’s Strategic Brand Partnership program seeks to leverage the power of this iconic brand by teaming with dynamic companies who offer unique, high-quality products that enrich consumers’ lives. Strategic brand partners work closely with Motorola engineers while developing and manufacturing their products, ensuring that their products meet the exacting safety, quality, and reliability standards that consumers have come to expect from Motorola. To learn more about Motorola strategic brand partnerships, follow us @ShopMotorola.

Forward-Looking Statements

This press release contains “forward-looking statements”, within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995.  Such forward-looking statements relate to Minim’s plans, expectations, and intentions. Actual results may be materially different from expectations as a result of known and unknown risks, including: risks associated with Minim’s potential inability to realize intended benefits of the acquisition by merger of Zoom Connectivity, Inc.; the potential increase in tariffs on the company's imports; potential supply interruptions from manufacturing the company’s products in Vietnam; risks relating to global semiconductor shortages; potential changes in NAFTA; the potential need for additional funding which Minim may be unable to obtain; declining demand for certain of Minim’s products; delays, unanticipated costs, interruptions or other uncertainties associated with Minim’s production and shipping; Minim’s reliance on several key outsourcing partners; uncertainty of key customers’ plans and orders; risks relating to product certifications; Minim’s dependence on key employees; uncertainty of new product development, including certification and overall project delays, budget overruns; the risk that newly introduced products may contain undetected errors or defects or otherwise not perform as anticipated; costs and senior management distractions due to patent related matters; risks from a material weakness in our internal control over financial reporting; the impact of the COVID-19 pandemic; and other risks set forth in Minim’s filings with the Securities and Exchange Commission. Minim cautions readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Minim expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any such statements to reflect any change in Minim’s expectations or any change in events, conditions or circumstance on which any such statement is based.