SRAX (NASDAQ: SRAX) is a financial technology company that unlocks data and insights for publicly traded companies through Sequire, its software-as-a-service (“SaaS”) platform. SRAX recently announced the merger between its subsidiary, Force Protection Video Equipment Corp. (“FPVD”), also known as BIGtoken, and BritePool, an identity resolution and verification service for advertisers and publishers. BritePool provides precise, frequency-controlled identity targeting without third-party cookies, while BIGtoken serves as a data marketplace that encourages users to share information in exchange for incentives. “The combined entity will aim to provide the next evolution of privacy focused solutions, with benefits for consumers and advertisers,” reads a recent article. “SRAX expects the transaction, which is awaiting regulatory approval, to benefit the company’s shareholders.”
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About SRAX Inc.
SRAX is a financial technology company that unlocks data and insights for publicly traded companies. Through its premier investor intelligence and communications platform, Sequire, companies can track their investors’ behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information about the company, visit www.SRAX.com and MySequire.com.
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