Lottery.com’s (NASDAQ: LTRY) wholly owned subsidiary Sports.com Inc. working with the Saudi Motorsport Company (“SMC”) for the establishment of a joint venture and content distribution partnership; the announcement of the partnership coincides with activity surrounding the FIA World Touring Car Cup decider, which was held in Saudi Arabia on Nov. 23–27, 2022. That activity included Sports.com branding and advertising being displayed around the track during the competition. A new sports entertainment platform with both online and offline offerings, Sports.com is committed to becoming the world’s foremost locale for sports entertainment. The platform will enable fans to watch a variety of sports in every country, in any language, and on any device, either live or on demand. In addition, Sports.com will provide data, insights and information along with e‐gaming, education, ticketing, and merchandising services; bringing together fans with athletes, franchises, teams, rights owners, gaming providers, sponsors and advertisers. Founded by the Saudi Automobile and Motorcycle Federation (“SAMF”), SMC is a state-owned and funded company that works to bring all Saudi activity in the sector under a single entity. SAMF is the first public body designed to commercialize motorsport at a national level in the Saudi. Lottery.com is the world’s leading provider of lottery results data servicing global publishers, search engines, and voice assistants. “We are honored that Sports.com is partnering with the Saudi Motorsport Company, in what we trust will be the first of many opportunities,” said Lottery.com chair and president of Sports.com Matthew McGahan in the press release. “Our branding around the track was visible to fans in attendance and to millions of viewers around the world, in over 150 countries, where the race was broadcast and free to view. In addition, Sports.com’s branding was also reflected on Ahmed BinKhanen’s Audi GT car. BinKhanen is one of the kingdom’s best driving talents. Saudi Motorsport Company sees the potential to partner with our new platform, which we believe will revolutionize fan viewing and interaction within the fast‐changing sports entertainment industry, and we look forward to concluding further similar agreements around major sporting events with broadcasters and rights owners around the world.”
To view the full press release, visit https://ibn.fm/IVIEc
About Lottery.com
Lottery.com is a leading technology company that is transforming how, where and when lottery is played. Its engaging mobile and online platforms enable players and commercial partners located in the United States and internationally to remotely purchase safe and legally sanctioned lottery games. Lottery participants look to Lottery.com for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, through WinTogether.org, Lottery.com is fundamentally changing how nonprofit donors are incentivized to action by gamifying charitable giving. In all that it does, Lottery.com’s mission remains the same: an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives. To learn more about the company, visit www.Lottery.com.
NOTE TO INVESTORS: The latest news and updates relating to Lottery are available in the company’s newsroom at https://ibn.fm/Lottery
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