TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) has reached a milestone. The company announced that TAAT(TM), its tobacco-free and nicotine-free alternative to traditional cigarettes, is on the shelves of more than 2,500 retail stores throughout the United States. The company launched the product in Ohio in December 2020, and as of January 2022, the flagship product could be found in 2,000 locations. The company noted that it has added an average of approximately 45 new U.S. stores per week this year alone. In addition, the company’s overall footprint in the United States is actually larger because the 2,500 stores do not include establishments that have purchased TAAT on a wholesale basis through channels that do not supply retailer account data; TAAT is also sold directly to consumers through the company’s e-commerce platform. “Now that we are a proven brand in the tobacco category, retailers are far more willing to carry TAAT in their stores, maintain an ample supply (i.e., more than a test inventory of a few packs), and place TAAT in high-visibility spots for consumers to see,” said TAAT founder Joe Deighan in the press release. “Although products such as TAAT are fairly easy to place in independent smoke shops, there are more nuances when it comes to building a presence in the convenience category, which is where the bulk of smokable products are sold. Our commercialization strategies have therefore focused on appealing to the buyers and merchandisers in the convenience channel, who understand how TAAT is optimally positioned relative to legacy tobacco cigarette offerings. With consumers continuing to walk into stores across the country looking for TAAT, retailers are recognizing that it is important for our product to be placed in a prime space on their cigarette display racks. This is not just to give the customers what they want, it’s also because our retailers make significantly better profit margins on TAAT than they do on packs of tobacco cigarettes such as Marlboro. That is, they have a financial incentive to convert their clientele to TAAT because doing so will be significantly more lucrative for them in the long run. By offering a win-win all around for wholesalers, retailers, and consumers alike, TAAT has enjoyed continued growth of its market share as an innovative provider of a better choice for current smokers.”
To view the full press release, visit https://ibn.fm/1935z
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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