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Generation Shift: Why Millennials and Gen Z Might Ditch Old-School Investment Firms

Traditional wealth management companies might need to rethink their strategy or risk losing younger clients with new regulations set to reveal high banking fees.

According to a new investment satisfaction survey by J.D. Power, 25% of Gen Z and 22% of Millennials would consider switching wealth management firms in the next year, citing high transaction costs as their main concern. 

The upcoming fee transparency regulations, known as total cost reporting, are set to take effect in 2026 and would require more clarity and communication in explaining the costs and fees associated with investments. 

This sentiment is echoed in findings from a Broadridge/Roubini ThoughtLab survey, which illustrates that Millennials possess a deep understanding of financial concepts critical to investment success. They are acutely aware of how fees can eat into returns, prefer index funds for their cost-effectiveness, and understand the use of derivatives for risk mitigation. 

These evolving preferences indicate a seismic shift in how younger generations approach investing, prioritizing transparency, low fees, and the ethical dimensions of their investment choices. 

This shift provides a fertile ground for innovative financial technology companies like Mogo Inc. (NASDAQ:MOGO) (TSX:MOGO), which is stepping in to meet these new consumer demands with modern, user-friendly solutions.

Mogo Redefines Finance with Millennial-Centric Solutions

Mogo, which is one of Canada’s largest FinTech companies, stands out with its innovative approach to simplifying finance and empowering users to take control of their financial futures. With services like MogoTrade and Moka.ai, Mogo offers Millennials and Gen Zers a compelling alternative to traditional money managers, aligning with their desire for transparency, low fees, and accessible wealth-building opportunities.

Mogo Inc. (NASDAQ:MOGO) (TSX:MOGO) boasts over 2 million members and processes $9.9 billion in payments annually. Mogo also holds around 13% equity in WonderFi, which operates Canada’s only fully regulated crypto exchange. 

The Mogotrade platform allows users to trade stocks without commission, following a long-term investing strategy inspired by Warren Buffett, while its recently launched Moka.ai, a revamped version of its wealth-building application, which leverages behavioral science principles and provides tools for setting and managing financial objectives to guide users towards financial success. Moka.ai charges a $7 monthly fee, regardless of investment size, contrasting traditional high-fee mutual funds.

Mogo Inc. (NASDAQ:MOGO) (TSX:MOGO) recently announced its Q4 and FY 2023  financial results, marking significant strides in operational efficiency and profitability. Under the leadership of founder and CEO David Feller, the company focused on enhancing its digital wealth platform, culminating in the successful relaunch of Moka and Mogo. 

These efforts contributed to a slight increase in Q4 revenue to $17.2 million and a gross profit of $11.5 million. Operational efficiencies reduced total operating expenses by 25% to $11.7 million for the quarter, boosting revenue per employee by 83% since Q1 2022. 

The year also ended on a high note with net income of $8.5 million, a dramatic improvement over the previous year’s net loss of $74.9 million. Mogo‘s commitment to innovation is further underscored by its new strategy to include Bitcoin and Bitcoin ETFs in its treasury management, reflecting its adaptability and forward-thinking approach in the financial sector.

Mogo’s investment portfolio includes several crypto-related ventures that represent about 35% of the company’s total market cap value. This includes investments into Canada’s leading digital currency exchange WonderFi, American digital currency exchange Gemini Trust, and Canada’s first licensed digital asset custodian, Tetra Trust. This exposure positions Mogo to benefit from the growing digital currency sector, which is expected to reach $11.71 billion by 2030.

Click on this link to learn more about Mogo Inc. (TSX:MOGO)(NASDAQ:MOGO).

Featured Image @ Pexels

Disclosure:

1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on research and understanding of the sector.

2) The Article was issued on behalf of and sponsored by, Mogo Inc. Market Jar Media Inc. has or expects to receive from Mogo Inc.’s Digital Marketing Agency of Record (Native Ads Inc.) eighty-one thousand and sixty American dollars for 56 days (39 business days).

3) Statements and opinions expressed are the opinions of the author and not Market Jar Media Inc., its directors or officers. The author is wholly responsible for the validity of the statements. The author was not paid by Market Jar Media Inc. for this Article. Market Jar Media Inc. was not paid by the author to publish or syndicate this Article. Market Jar has not independently verified or otherwise investigated all such information. None of Market Jar or any of their respective affiliates, guarantee the accuracy or completeness of any such information. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security. Market Jar Media Inc. requires contributing authors to disclose any shareholdings in, or economic relationships with, companies that they write about. Market Jar Media Inc. relies upon the authors to accurately provide this information and Market Jar Media Inc. has no means of verifying its accuracy.

4) The Article does not constitute investment advice. All investments carry risk and each reader is encouraged to consult with his or her individual financial professional. Any action a reader takes as a result of the information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Market Jar Media Inc.’s terms of use and full legal disclaimer as set forth here. This Article is not a solicitation for investment. Market Jar Media Inc. does not render general or specific investment advice and the information on PressReach.com should not be considered a recommendation to buy or sell any security. Market Jar Media Inc. does not endorse or recommend the business, products, services or securities of any company mentioned on PressReach.com.

5) Market Jar Media Inc. and its respective directors, officers and employees hold no shares for any company mentioned in the Article.

6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management’s expectations regarding Mogo Inc.’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to Mogo Inc.’s industry; (b) market opportunity; (c) Mogo Inc.’s business plans and strategies; (d) services that Mogo Inc. intends to offer; (e) Mogo Inc.’s milestone projections and targets; (f) Mogo Inc.’s expectations regarding receipt of approval for regulatory applications; (g) Mogo Inc.’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) Mogo Inc.’s expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute Mogo Inc.’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) Mogo Inc.’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) the accuracy of budgeted costs and expenditures; (e) Mogo Inc.’s ability to attract and retain skilled personnel; (f) political and regulatory stability; (g) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (h) changes in applicable legislation; (i) stability in financial and capital markets; and (j) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of Mogo Inc. to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) Mogo Inc.’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact Mogo Inc.’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing Mogo Inc.’s business operations (e) Mogo Inc. may be unable to implement its growth strategy; and (f) increased competition.

Except as required by law, Mogo Inc. undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does Mogo Inc. nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency or completeness of the information in this document. Neither Mogo Inc. nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document.

7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of Mogo Inc. or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of Mogo Inc. or such entities and are not necessarily indicative of future performance of Mogo Inc. or such entities.

8) Investing is risky. The information provided in this article should not be considered as a substitute for professional financial consultation. Users should be aware that investing in any form carries inherent risks, and as such, there is a possibility of losing some or all of their investment. The value of investments can fluctuate significantly within a short period, and investors must understand that past performance is not indicative of future results. Additionally, users should exercise caution as transactions involving investments may be irreversible, even in cases of fraud or accidental actions. It is crucial to acknowledge that rapidly evolving laws and technical issues can have adverse effects on the usability, transferability, exchangeability, and value of investments. Furthermore, users must be cognizant of potential security risks associated with their investment activities. Individuals are strongly encouraged to conduct thorough research, seek professional advice, and carefully evaluate their risk tolerance before engaging in any investment endeavors. Market Jar Media Inc. is neither an investment adviser nor a broker-dealer. The information presented on the website is provided for informative purposes only and is not to be treated as a recommendation to make any specific investment. No such information on PressReach.com constitutes advice or a recommendation.

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