Plans Exclusive Autograph Session and Launch Press Conference at the FIS Ski World Cup in Cortina D’Ampezz, Italy on January 26th
(PRUnderground) January 23rd, 2024
Revo, the global leader in high-quality performance sunglasses, announces today the launch of a new sunglass style developed in collaboration with Revo ski ambassador, Italian World Cup alpine ski racer, Marta Bassino.
To celebrate the launch, Revo and Marta Bassino will be hosting a press conference and autograph signing event at 5pm on January 26th at the Hotel de la Poste in Cortina D’Ampezz, Italy. On January 28th, Bassino will race in the Super-G and several other downhill races taking place during the event.
Marta Bassino has rapidly ascended to the pinnacle of her sport since making her World Cup debut in March 2014 at the age of 18. With an impressive track record that includes five World Cup victories, a Giant Slalom World Cup, a World title, and an impressive twenty-one podium finishes in the World Cup, Bassino has solidified her standing among the elite. At just 27 years old, she continues to leave an indelible mark on the alpine skiing scene, consistently showcasing her prowess on slopes across Europe.
“As a passionate skier and fan, we are incredibly proud to collaborate with the remarkable Marta Bassino for this special sunglass. Her extraordinary talent and passion for skiing, particularly in the breathtaking Dolomites, resonate deeply with our brand ethos,” said Revo CEO, Cliff Robinson. “Our shared commitment to excellence aligns seamlessly with our mission to develop high-performance lenses that offer maximum protection both on the slopes and for après ski.”
Marta Bassino / Revo Sunglass Launch Event
Press Conference and Autograph Signing
Friday, January 26th – 5pm
Hotel de la Poste
Piazza Roma 14
Cortina D’Ampezzo, Italy
The Cortina Audi FIS Ski World Cup 2024 races will take place from Friday, January 26, to Sunday, January 28: on Friday, there will be a Downhill race, on Saturday, another Downhill, and on Sunday, a Super-G. As for the FIS Para Alpine Ski World Cup, there will be two Super-G races (January 30 and 31) and two Slalom races (February 1 and 2).
The Revo x Marta Bassino collab style will be available globally at Revo.com and at select specialty retailers in Europe and the USA.
Skiing enthusiasts can shop the latest sunglasses and goggles specifically curated for Alpinists at: https://revo.com/collections/shop-winter
To learn more about Revo and its family of brand ambassadors visit:
https://revo.com/pages/ambassadors
About Revo
Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. More than 35 years later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world with both contemporary and heritage designs. In line with the brand’s commitment to providing an exceptional customer experience, Revo opened its first retail store in Barcelona, Spain in May 2023.
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Original Press Release.
