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Clara Paye- Unite Food: A Journey of Flavors & Purpose

Protein Bars made with Passion 

In a world where protein bars often blend into a sea of monotony, Clara Paye dared to dream differently. Through her company, UNiTE, Clara embarked on a mission to revolutionize the snack industry. Her vision was simple yet profound: to infuse cultural diversity, creativity, and inclusivity into every bite. 

Clara’s Culinary Awakening 

Clara entered the world of food entrepreneurship due to personal experiences. Faced with a gluten intolerance diagnosis, she found herself struggling by the lack of variety in available options. Determined to remedy this, Clara drew inspiration from her multicultural background and set out to create protein bars with her own twist. 

From Kitchen Experiments to Market Triumphs 

Armed with little more than a passion for cooking and a desire for change, Clara began her journey in the humble confines of her kitchen. Experimentation became her mantra as she tirelessly tinkered with ingredients, striving to strike the perfect balance of flavor, nutrition, and authenticity. With each iteration, Clara’s creations evolved, shaped by feedback from friends, family, and her own discerning palate. 

Navigating the Competitive Terrain 

Launching a food startup in a fiercely competitive landscape was no small task. Yet, Clara’s determination and entrepreneurial spirit propelled her forward. Despite facing challenges within the industry, such as low margins and cutthroat competition, Clara remained committed to her vision. Her bars found their way onto the shelves of local grocery stores, captivating the palates of consumers hungry for something new and exciting. 

A Purpose-Driven Mission 

Central to UNiTE’s identity is its unwavering commitment to social impact. Clara recognized early on that consumers today seek more than just products; they crave connection, authenticity, and purpose. UNiTE’s mission to inspire women entrepreneurs and champion cultural diversity, fostering a loyal community of supporters who resonated deeply with its values. 

Pivoting in the Face of Adversity 

The onset of the COVID-19 pandemic posed unforeseen challenges for UNiTE and countless other businesses. Yet, during the times of uncertainty, Clara saw an opportunity to make a difference. She pivoted her efforts towards giving back to her community, donating bars to frontline workers, hospitals, and food banks. Through acts of kindness and generosity, UNiTE emerged as a beacon of hope in trying times. 

Charting a Course for the Future 

As UNiTE looks towards the future, the possibilities are as limitless as the flavors Clara creates. With a steadfast commitment to innovation, quality, and inclusivity, UNiTE aims to transcend borders and boundaries, becoming a global brand synonymous with wellness, diversity, and culinary excellence. 

Join the Movement & Listen to Women in Motion to hear the whole Podcast 

To embark on your own flavorful journey with UNiTE, visit or follow @unitefood on Instagram. Become part of a community that celebrates diversity, creativity, and the joy of good food. With UNiTE, every bite is a celebration of culture, connection, and deliciousness. As we wrap up this fascinating glimpse into UNiTE Food and Clara Paye’s incredible odyssey, the appetite for more is undeniable. From kitchen experiments to global acclaim, UNiTE embodies culinary ingenuity, cultural fusion, and social responsibility. To listen to the full podcast from WBEC-West, click this link: 

About Women’s Business Enterprise Council-West (WBEC-West)  

WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain. 

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