Vita Coco started with $75,000 in savings and multiple maxed-out credit cards—now it's a $1.1 billion business
February 06, 2024 at 12:13 PM EST
Vita Coco co-founders Michael Kirban and Ira Liran pulled out all of the stops, including a risky financial strategy, to become the top U.S. coconut water brand.
