Leading Outdoor Remodeling Company Prepares for Expansion with Support of New Chief Technology Officer

System Pavers, the nation’s number one outdoor living design and installation company, announces Ahmad Roowala as the newest addition to its leadership team to support continued growth and expansion. As Chief Technology Officer, Roowala will serve as the driving force behind the employee journey, leveraging the latest technology to enable company growth and deliver a remarkable employee and customer experience. This new C-suite role comes as a natural next step as System Pavers is positioned to achieve record-breaking growth in 2022, having expanded into three additional markets this year: Tacoma and Vancouver, Washington, and Stockton, California.

Roowala previously served as the Chief Executive Officer of Squigl, an artificial intelligence (AI) growth company focused on how we communicate, learn and understand each other in a global ecosystem. Dedicated to user acquisition, partnership networking and building a sustainable sales program, he helped grow the platform’s user base from 12,000 to nearly 2 million globally. Roowala maintains a seat on Squigl’s Board of Directors.

“System Pavers has a strong foundation and unique opportunity to scale, and I am thrilled to be a part of the team that brings the company to new heights,” says Roowala. “I look forward to engaging in meaningful conversation with the employees of System Pavers and implementing initiatives that will foster sustainable growth.”

As CTO, Roowala will lead the technology team and additional support teams, including human resources, recruiting and the System Pavers University program. With more than 200 new hires since May 2021, employee education and training are a priority for the company.

Roowala has a strong history of bolstering educational initiatives, working globally to support causes such as the Tamani Foundation and Al-Hadi Learning, which brings forward best practices and thought leadership to create new educational opportunities for brilliant young minds. His career began with building workforce optimization products for Fortune 500 and large-scale technology implementations at Accenture.

“Our employees are an incredible and fundamental part of our future success,” says Syed Zaidi, CEO of System Pavers. “Ahmad joining our leadership team is an important step to make sure we recruit and hire the best talent while having the support to help them grow and thrive in our environment. He will be an integral part of our expansion plans, as we continue to see strong demand.”

System Pavers has continued to achieve record-breaking growth due to its ability to develop thoughtful programs to retain expert teams, product inventory and happy clients. It is elevating outdoor remodeling by providing free consultation services, state-of-the-art design, comprehensive installation and unmatched product warranties.

“We truly support the communities in our markets by sourcing products locally,” says Zaidi. “Our local footprint also means we aren’t as subjected to common shortages or shipping delays, which attributes to our ability to expand.”

For more information about System Pavers, visit systempavers.com.

About System Pavers

System Pavers is the nation’s number one outdoor living design and installation company. Since 1992, more than 85,000 homeowners have trusted System Pavers to enhance their lifestyles through durable outdoor transformations designed to bring people together as they create memories to last a lifetime, resulting in a 95% customer satisfaction rating. System Pavers’ visionary designers and expert installation teams specialize in hardscapes, turf, outdoor kitchens, BBQ islands, water features, fire features, patios, driveways and more.

Learn more about System Pavers at systempavers.com. Follow us on Instagram, Houzz, Pinterest, YouTube, Facebook, and LinkedIn.

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