With businesses relying on phone calls to reach their customers, it is important to maintain trust in this vital communications channel. As more countries establish rules for inbound voice calls, successfully reaching international consumers is a burgeoning problem since some legitimate phone numbers are inadvertently flagged as spam. Not only does it stop these legitimate inbound calls from other countries from going through, but it also impacts revenue.

This issue is the focus of the Network Media Group webinar: Cross Border Authentication. Available on demand, the webinar covers a range of topics and questions, such as:

- Why are legitimate international calls being blocked or marked as suspicious?

- What is the state of play for implementing call authentication standards both in the United States and internationally?

- What role do apps or analytics play to block suspicious voice calls, and are they reliable?

- What impact will the FCC’s new regulation for gateway providers have on delivering voice traffic to the U.S.?

- What is the best solution for addressing this cross-border authentication issue, and who needs to be involved?

Hosted by Network Media Group Publisher Abe Nejad, the webinar features telecom industry experts:

- Jim McEachern, Principal Technologist, Alliance for Telecommunications Industry Solutions (ATIS)

- Bob Grant, Director of Product Management, iconectiv

You can watch the Cross Border Authentication webinar on demand here.