The AI-powered lead intelligence platform will also spotlight its long-standing HubSpot partnership

Fresh off the launch of its most advanced AI-powered product, Premium Conversation Intelligence^TM, CallRail is going big at INBOUND 2023. In addition to hosting a thought-inspiring education session, the company will preview upcoming products and features designed to help businesses of all sizes market and sell with greater confidence.

"HubSpot pioneered inbound marketing,” said Marc Ginsberg, CEO of CallRail. “CallRail plays a critical role in ensuring their customers can easily track and act on their highest intent and value inbound callers. There is no better place than INBOUND to celebrate our partnership with HubSpot and no better time to share our latest innovations.”

Joining Ginsberg September 5–8 at the Boston Convention and Exhibition Center are other members of the CallRail leadership team, including Chief Product Officer Ryan Johnson, Chief Marketing Officer Masami Middleton, Chief Revenue Officer Marius Smyth, VP of Product Jason Tatum, and VP of Partnerships Mike Stocker.

Education session to reveal “what 100M phone calls reveal about data-driven marketing”

Customer calls contain a goldmine of untapped intelligence. In their September 6 education session, CallRail CMO Masami Middleton and CPO Ryan Johnson will explain how to easily extract them with advanced AI.

“At CallRail, we’ve been using AI to transcribe calls, automate lead follow-up, and surface insights from conversations since 2016. Today, we’re gleaning insights that were impossible even a few months ago,” said Middleton.

“During our INBOUND education session, Ryan and I will describe how an advanced AI model, trained on more than a million hours of speech, can analyze calls with greater speed, accuracy, and reliability than humans. We’ll also share real-world, practical examples that demonstrate how conversation intelligence is helping businesses improve lead conversion, customer satisfaction, agent performance, and marketing effectiveness.”

Middleton and Johnson will also present the latest releases from CallRail Labs. The first of its kind in the call analytics space, CallRail Labs is where customers experiment with new product capabilities and help shape the future of CallRail’s most advanced products.

The session occurs Wednesday, September 6, at 2:15 PM ET. Reserve your spot in the INBOUND Mobile App.

HubSpot partnership: sharing success

A premiere call analytics solution for HubSpot users, CallRail recently surpassed 3,000 integration installs through the HubSpot App Marketplace. “This is a significant milestone for CallRail,” says Mike Stocker, VP of Partnerships at CallRail. “Our vision is to help every business market with confidence. The depth of the HubSpot ecosystem gets us much closer to realizing it.”

Digital marketing agency Neon Goldfish used HubSpot’s integration with CallRail to generate more qualified leads, avoid wasting time and money on leads coming from irrelevant search terms, and prevent voicemails from leads being lost. The Neon Goldfish team also reduced spam calls by 80 percent.

SmartBug, a HubSpot Elite solutions partner, leverages the power of CallRail’s HubSpot integration for their customers to track the end-to-end success of client sales and marketing efforts. The agency’s CEO, Jen Spencer, and Datawarehouse.io Chief Technology Officer and Co-Founder, James Elmer, will join Stocker for an INBOUND Partner Day panel.

Moderated by Asher Matthew, CEO of Partnership Leaders, the panel will share proven HubSpot partner ecosystem strategies that can drive millions in revenue and expand customer bases. It takes place on Tuesday, September 5, at 2:45 PM ET.

Experience the “Art of the Conversation” at the CallRail Conversation Station

Located next to the HubSpot Heroes stage, the CallRail Conversation Station is where INBOUND attendees can relax and recharge. It’s also an immersive art gallery featuring seven original works of art commissioned exclusively for INBOUND audiences. Strolling through the gallery, visitors will experience creative interpretations of the state of the phone call, from customer preferences to the latest achievements in AI-enabled analysis.

Conversation Station guests can also snap selfies with our interactive mural, turn themselves into works of art in CallRail’s AI photo booth, watch AI transcribe and analyze famous calls from TV shows and movies, and register to win a Samsung QLED 4K Frame TV.

“We want INBOUND attendees to think differently about the value of human interactions via phone calls,” said Ginsberg. “Call data contains business-building insights and sentiment that AI easily interprets, summarizes, and makes actionable. Through Conversation Intelligence and our HubSpot integration, we’re democratizing access to those insights so businesses of all sizes can boost marketing effectiveness, agent performance, and lead conversion."

About CallRail

CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.

Founded in 2011, CallRail has grown its award-winning platform from G2's top-rated inbound call tracking software to include form tracking, AI-driven conversation intelligence, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software, including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.

Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales.

CallRail has been featured on the Inc. 5000 fastest-growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible products. They’ve earned CallRail spots on Inc. Magazine’s 2018, 2019, 2021, 2022, and 2023 Best Places to Work list, as well as the Forbes Best Startup Employers list in 2020. For more information or to view a demo of the platform, visit http://www.callrail.com

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