Starco Brands (OTCQB: STCB), developer and acquirer of behavior-changing technologies and brands that spark excitement in the everyday, today announced Skylar’s most sought-after eau de parfum, Boardwalk Delight, is now available as a convenient and lightweight hair and body mist format. Introducing Boardwalk Delight Hair & Body Mist, a dreamy fine fragrance for hair and body to spritz wherever life takes you.

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Introducing Boardwalk Delight Hair & Body Mist, a dreamy fine fragrance for hair and body to spritz wherever life takes you. (Graphic: Business Wire)

Boardwalk Delight Hair & Body Mist is available on skylar.com starting today, February 7, sephora.com on February 13, and Sephora stores on March 15. The 80mL travel-friendly bottle is priced at $30 and is made with 30% recycled materials, aligning with Skylar’s commitment to sustainability.

“First launched as eau de parfum in 2023, Boardwalk Delight quickly became Skylar’s most popular introduction, selling out within ten days of its initial launch,” said Sara Miranda, Skylar’s marketing vice president. “Now, with the launch of Boardwalk Delight Hair & Body Mist, busy and active enthusiasts can indulge in the dreamy fragrance that captures the essence of leisurely strolls down sun-kissed boardwalks through a delightful blend of cotton candy, raspberry sorbet, creamy coconut milk, and pure vanilla — wherever life takes them.”

Skylar Hair & Body Mists are designed to be an essential companion for those on the go. Crafted to refresh and invigorate, these hypoallergenic mists are safe for sensitive skin, eco-friendly, vegan, and cruelty-free. They effortlessly fit into purses, gym bags, or carry-ons, allowing consumers to carry their beloved Skylar scent throughout the day.

Skylar Hair & Body Mists can be spritzed on hair, skin, cotton, or polyester fabrics, allowing consumers to enjoy the scent in various ways. For those looking to enhance their fragrance game, Skylar offers the unique option to layer multiple fragrances, creating many scent possibilities and delivering maximum aromatic impact.

"Skylar’s record-breaking quarter of 2023 is a testament to our strategic vision and commitment to innovation. With the launch of Boardwalk Delight Hair & Body Mist, we are not only expanding our product line but also tapping into the rapid growth of the global hair and body mist market. This new offering allows enthusiasts to carry their beloved scent wherever they go while staying true to Skylar’s core values of sustainability and well-being. We are excited to continue redefining the fragrance world, one scent at a time,” said Ross Sklar, CEO of Starco Brands.

According to a recent report by Consegic Business Intelligence, the global hair and body mist market is experiencing rapid growth and is projected to surpass USD 19,018.32 million by 2030. Skylar entered the hair and body mist market in 2023 with the launch of Vanilla Sky, Coconut Cove, and Peach Fields and is poised to capture a significant share of this market with its new hair and body fragrance mists.

About Skylar

Skylar Clean Beauty is a trailblazing fragrance brand dedicated to creating clean, hypoallergenic, eco-friendly scents catering to a modern, conscientious and dynamic consumer. Founded in 2017, Skylar empowers individuals to feel beautiful, confident, and safe in their skin with a diverse range of fragrances crafted to inspire and uplift. Utilizing the finest ingredients and prioritizing sustainability, Skylar designs innovative formulations to be gentle on sensitive skin, free of harmful chemicals, vegan and cruelty-free. The packaging features a 100% recyclable bottle, cap, and box unique in the fragrance industry. Expert perfumers thoughtfully craft each scent to evoke a unique sensory experience, encapsulating the essence of life’s most cherished moments and memories. With a commitment to giving back, Skylar actively supports non-profit organizations focused on women’s empowerment and environmental conservation. Through its exceptional products, dedication to customer satisfaction, and social responsibility, Skylar continues redefining the fragrance world, one scent at a time. For more information, please visit skylar.com.

About Starco Brands

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona®, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

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