• Mercedes-Benz celebrates its 130-year anniversary in motorsports, with a unique, immersive Race Day brand experience at Mercedes-Benz Stadium
• Highlights included a watch party for the 2024 FORMULA 1 AWS GRAND PRIX DU CANADA with exclusive live commentary, special displays of iconic vehicles including the legendary championship-winning 1955 W 196 R “Monoposto,” Mercedes-AMG F1 W15 Formula 1 car and all-new AMG GT, Formula 1 simulators and more
• More than 3,000 customers and guests attended, including MBUSA brand ambassadors and special guests Ludacris, Kirk Cousins, Jess Hart and more

In honor of 130 years in motorsports, Mercedes-Benz USA (MBUSA) hosted a first ever Race Day at Mercedes-Benz Stadium featuring a watch party for the 2024 FORMULA 1 AWS GRAND PRIX DU CANADA. The event brought together customers, fans, MBUSA brand ambassadors and special guests, including Ludacris, Kirk Cousins, model Jess Hart, Eastside Golf founders Olajuwon Ajanaku and Earl Cooper, and more, for an unforgettable celebration of motorsport and the Mercedes-AMG brand.

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Mercedes-Benz USA Hosts First Ever Race Day and Canadian Grand Prix Watch Party at Mercedes-Benz Stadium (Photo: Business Wire)

As the main race broadcast unfolded, guests enjoyed exclusive, live commentary from a Mercedes-AMG PETRONAS F1 Team host, providing unique insights into the world of Formula 1. Attendees were also treated to a special live performance from Ludacris, as well as an array of interactive experiences, such as Formula 1 simulators and a Mercedes-Benz car corral featuring rare pre-merger AMG and “young timer” Mercedes-Benz models. Legendary cars on display included the 2024 AMG GT 63, AMG GT2, AMG GT3, a priceless W 196 R “Monoposto” driven to Formula One World Championship victories by racing legend Juan Manuel Fangio in 1954 and 1955, Mercedes-AMG F1 W15 Formula 1 car, 1993 Mercedes-Benz 500 E 6.0 AMG “Hammer” and more – enabling guests to experience the unparalleled power and sophistication of Mercedes-AMG high performance vehicles.

“As both a Formula 1 fan and a proud Atlantan, I'm thrilled to be partnering with Mercedes-Benz to bring the energy and community of the racing world to my hometown. This is the first time Mercedes-AMG is hosting an event of this caliber for F1 fans to experience race day outside of the track, and today we're all excited to see not only the enthusiasm from lifelong fans, but also see new fans ignited with a passion that comes with being a follower of the sport.”

Chris “Ludacris” Bridges, Multi-Platinum Rapper, Philanthropist and MBUSA Brand Ambassador

“This year marks a significant milestone for Mercedes-Benz – a celebration of a legacy defined by passion, performance and innovation. The excitement of Motorsport brings people together, and remains central to the Mercedes-AMG brand, which was born on the racetrack. We are thrilled to showcase our passion for this sport and create a truly immersive Race Day experience – for the first time ever – at Mercedes-Benz Stadium.”

Dimitris Psillakis, President and CEO of MBUSA

Under the motto “Defining Motorsport since 1894,” Mercedes-Benz is proudly commemorating 130 years of motorsport, a journey that began with the first competitive automobile ride from Paris to Rouen on July 22, 1894. Since then, Mercedes-Benz, today under the banner of Mercedes-AMG, has been at the forefront of the sport, participating in Formula 1, GT customer racing and Esports, accumulating numerous victories, accolades and championships along the way.

The watch party offered attendees the ultimate race viewing experience, complete with panoramic views of the action and a vibrant atmosphere that captured the essence of motorsport excitement.

Photos from the event can be accessed here.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.

Accredited journalists can visit our media site at media.mbusa.com.

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